Kansanshi Dynamos FC has earned a prestigious accolade, winning the Best Digital Media Platform award at the Zambia Institute of Public Relations and Communication (ZIPRC) Awards held in Livingstone from March 18 to 21, 2025. The event, which saw professionals from various sectors of public relations and communications come together, was a significant moment for the club, marking its first-ever ultimate victory in the awards.
The award, which is given to platforms that excel in crafting compelling narratives and engaging their audience, recognizes the club’s commitment to elevating football storytelling. Far from just match updates, Kansanshi Dynamos FC has leveraged its digital presence to share the highs and lows of its journey, creating a deeper connection with its fans.
This particular award category, saw 11 entries from across a variety of fields, with Kansanshi Dynamos emerging victorious. The competition was tough, with Maina Soko Hospital securing second place. For Kansanshi Dynamos, this win stands as a monumental achievement, not only for the club but for football media in Zambia, underscoring the growing significance of digital platforms in sports communication.
Kansanshi Dynamos, currently competing in the Zambia Premier League National League, has been focusing on returning to the elite league. The club’s “Together We Rise” campaign, launched earlier this season, has been a key part of its digital strategy, galvanizing fans in their push for promotion. Through the campaign, the club has shared exclusive behind-the-scenes content, training updates, player stories, and match previews, allowing supporters to feel more connected to the team.
The club’s digital reach extends across multiple platforms, ensuring that it connects with its diverse fanbase. Kansanshi Dynamos is active on Facebook, Twitter (X), Instagram, LinkedIn, TikTok, YouTube, and WhatsApp, tailoring content to suit the different preferences of its followers. In addition, the club maintains a regularly updated website, providing in-depth stories, news updates, and more for those who want to stay informed about every aspect of the club’s operations.
This comprehensive digital engagement has allowed Kansanshi Dynamos FC to not only keep its fans informed but also involved in every step of the club’s journey. The award win is seen as a testament to the club’s commitment to digital storytelling and its efforts to bring football closer to the fans through innovative and consistent communication.
Representing the club at the ZIPRC Awards was the Head of Communication, Gwen Chipasula, who has played a pivotal role in driving the club’s digital media strategy. “Our ‘Together We Rise’ campaign is all about making sure our fans feel like they are part of the journey,” Chipasula said. “This recognition shows that we are on the right track, and it’s a great validation for our hard work and dedication.”
As the club continues its push for promotion, this award is seen as an important milestone not only for Kansanshi Dynamos FC but also for the role of digital media in shaping the future of sports communication in Zambia. The club’s win serves as a reminder that in today’s football landscape, effective storytelling is just as important as what happens on the pitch.
